❓Why we have a content strategy❓

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Catalyst is publishing content that supports its mission and makes its views, learning and insights accessible to a wider audience.

We want to provide that audience with coherent, consistent content. To do that we will be working to this strategy.

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Purpose

It connects our content to our programme goals and audience needs.
To communicate to us as a team:

Scope - content this strategy applies to
Identity - what Catalyst content identifies itself as
The Core – the aspiration of all our content
Content criteria - for selecting what to publish
Audience - who we are producing content for
Workflow – how content gets from inception to publication and iteration
Governance – who is responsible and accountable for our content
Content types - the type of content we plan to publish
Taxonomy - common terms we should use consistently
Crises, rebuttals & negative press - how we will handle external situations and challenges to our content

Benefits

A good content strategy means our team is:

efficient – we know what content is within scope and who is responsible for each step of the content production process
confident – we are empowered to take action based on predefined processes

A good content strategy means our audience is:

only served high-quality, trustworthy, user-centred content
more likely to trust our content and brand
on their way to becoming our champions. </aside>

🔥 Our content strategy 🔥

Catalyst content strategy infographic - trans.png

1. Scope

This strategy applies to:

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All public facing content identifying itself as from 'Catalyst' across multiple platforms - website, social media, newsletter, press releases. Social media and newsletters may use different criteria (4) and workflow (6) and governance (7) processes.

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It does not apply to content:

published by Catalyst individuals, partners, 3rd parties etc - for example, individual posts on the Catalyst Medium.
produced by Catalyst, but not public facing - for example, internal documents

2. Identity

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Content should identify itself as ‘contributed to Catalyst by XXX and XXX’, wherever space allows.

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3. The Core

Our content aspires to…