Introduction: Why this handbook?

Storytelling is more than a marketing buzzword. Beyond the hype, great storytelling is the most powerful tool Catalyst can use to interact meaningfully with its audience.

This handbook is designed to help everyone at Catalyst, regardless of their role, integrate storytelling into their everyday work. Together, we can make our mission resonate deeply and inspire change.

The Purpose of Storytelling

When people believe in a story, they no longer see themselves as passive listeners. They see themselves as active participants. A strong story creates a shared journey, one that evolves as communities engage and contribute.

Through storytelling, Catalyst can:

• Align its ecosystem around a common understanding of its mission.
• Strengthen audience relationships and increase engagement.
• Inspire collective action toward just and liberatory tech futures.

Goals of Our Storytelling

1. Clarity: Make Catalyst’s vision, mission, and services accessible and inclusive, ensuring they resonate with our present and future audiences.
2. Inspiration: Develop compelling messages and campaigns that inspire audiences to champion fair and equitable futures. Showcase the transformative power of tech justice and liberatory technologies.

The 6-Word Story

Weaving communities. Reimagining tech. Just futures.

Core Story Elements

What we need to tell